A relationship is one's identity.
Company Introduction
CHON is a relationship-based trust network company that digitally extends the traditional Korean concept of "chonsu" (degree of kinship).
CHON implements "chonsu" — Korea's unique unit for measuring degrees of kinship — on the blockchain, creating a new DID (Decentralized Identity) paradigm in which identity is guaranteed not by an issuing authority, but by "relationships" themselves. Through a mutual-verification DID in which family, friends, and colleagues authenticate one another, CHON realizes a true Self-Sovereign Identity.
Starting from the family tree, this trust network expands in multiple layers on top of a single DID core — extending into voice phishing prevention, K-pop fandoms, Zero Trust IAM, and health MyData. As a trust layer built for the Web3 and metaverse era, CHON leverages blockchain,
ZKP (Zero-Knowledge Proof), and standard DID technologies to return sovereignty over personal information to the user.
Self-Sovereign
Self-Sovereign Identity
Web of Trust
Relationship-Based Trust
Privacy First
ZKP Privacy
Blockchain Infrastructure
Built on Distributed Ledger and Smart Contracts
CHON DID Protocol
W3C Standard Mutual-Verification DID
Relationship Graph
From Family Tree to Community
A next-generation trust network centered on human relationships
Vision
and
Mission
Building the trust layer for the metaverse era
Vision
"A relationship is one's identity."
We are building the standard trust layer for the Web3 and metaverse era — one in which relationship data among family, friends, and colleagues becomes the most trustworthy evidence of identity.
Mission
We are building a more trustworthy digital society through relationship data.
Through a bottom-up Web of Trust, we reduce dependence on issuing authorities and ensure that users hold complete sovereignty over their own identity and data.
Core Values
The 4 Principles CHON Upholds in Every Decision
Trust
Not an issuing authority, but relationships guarantee identity.
Sovereignty
Sovereignty over personal information always belongs to the user.
Privacy
Verification without exposure,
through Zero-Knowledge Proof (ZKP).
Openness
Follows the W3C DID standard and pursues global interoperability.
Business Areas
Expanding into 5 Markets on a Single DID Core
CHON DID
Self-Sovereign Identity Protocol
Smart Genealogy
Self-Sovereign Identity Protocol
Fandom
DID-Based Fandom Platform
Anti-Scam
Voice Phishing Prevention
Healthcare
MyData Self-Sovereignty